Update: April and May 2025 in Barcelona! Working, creating, observing, and absorbing!
Update: June to October 2025 in Mexico City - Looking for curious people/ brands to collaborate with. Also working on new artistic projects
ESP
Dibujar de niña ha sido como para muchos niños una de las actividades más a la mano. Para mi fue como empezó un mundo donde mi mente podía hablar y estirar ilimitadamente en el pasar de las hojas. En esencia dibujaba para comunicar, para explicar, para aprender y para recordar.
Mi trabajo expresa cotidianidad y simpleza. De un estilo elegante, fresco y ligero expreso en pocas líneas una historia. La mayor parte de mi trabajo proyecta una relación con el lugar donde habito con colecciones como 'adoquines secándose', 'puestos de Chapultepec', ‘zooms en el JUMEX’, entre otros.
Recientemente mi incentivo para crear se basa en la cercanía que podemos lograr al crear relaciones humanas ‘presentes’: ‘en una época donde todo está a una escala que nos rebasa, busco centrarme en lo que puedo hacer desde aquí, desde lo que vivo y desde el lugar donde me encuentro’.
Ha trabajado con marcas de diferentes partes del mundo como México, España, EUA, Inglaterra, Austria, Israel, entre otros. En una gama de proyectos que incluyen editorial, branding, campañas y productos.
ENG
Hey I'm Elena - an illustrator and storyteller.
I craft concepts, stories and turn them into visually simple and strong meaningful illustrations. I graduated from NABA in Milan with a Bachelor's in Design and with a strong interest in history of the visuals as my main drive. When I am not illustrating I enjoy sketching with new technics or tools. Exercising and running are main activities of my daily life, as well as enjoying a homemade dish.
I craft concepts, stories and turn them into visually simple and strong meaningful illustrations. I graduated from NABA in Milan with a Bachelor's in Design and with a strong interest in history of the visuals as my main drive. When I am not illustrating I enjoy sketching with new technics or tools. Exercising and running are main activities of my daily life, as well as enjoying a homemade dish.
I like to express myself through visual media. Apart from illustrating I love photography, I think the regular practice of it has developed a better observant of me.
My favorite topics to illustrate are characters who tell the viewer something about themselves you cannot see on the frame. 'Zooms' collections are my obsession as well, this is zooming on daily things I get to see at the streets, capturing this by eye and then transforming it into moments that become part of a story.
I currently live in Mexico City. I've worked with different companies from Mexico, Spain, Netherlands, USA, England, Austria, Israel, Australia and others. These projects have covered editorial, branding, campaigns and websites.
Open to work, reach out to me at hola@elenapetel.com